A CONSULTANT YOU CAN TRUST

 

Hey there, and welcome to my homepage. Glad to see you here, and I hope you will find what you are looking for. I am Mika. I am an Account Director specializing in digital and online marketing, strategic marketing consulting, as well as funnel and business model optimization. During my working career, I have gained hands-on experience i.e. in the following fields of marketing: social media, performance marketing, as well as, Rx-communications in the pharmaceutical industry.

On this page, you will find information on my professional background, academic career, areas of expertise, and a selection of projects, I have completed as a part of my work.

You might wonder that I have a rather casual approach on this page. I prefer to interact at eye level and e.g. call persons by their names, instead of the formal way. In my opinion, addressing people by their surnames and titles leads to an unnecessary distance, which I consider, as not keeping in with the times.

This approach also reflects my striving for a hierarchy-free working environment, where trainees and directors are treated equally. Moreover, employees should be defined by their expertise, achievements, and experience - not only by their titles. Do not hesitate to contact me. I can answer your questions quickly, and it never hurts to get in touch personally. Mika.

parallax background
 




Content is King, but engagement is Queen, and the lady rules the house!
- Mari Smith -
 

Analytical creative

Two contrary lifelines flow in me. One is enthusiastic about creative ideas and visual implementations, with a good eye for creativity. The other thinks analytically, acts strategically, and is good with numbers. But I am neither a crazy creative nor a full-blooded analyst. Therefore, I am good at implementing creative ideas and simultaneously challenging their impact on business value. This skill is an added value, especially in multi-channel marketing, where robust expertise in various disciplines is required. Furthermore, one of my essential skills is to identify and challenge how multimedia adaptions need to be elaborated, to support the overarching business target and what strategic benefits they bring to a campaign.

Ability to listen

Soft skills are often undervalued by business deciders. However, I believe that interpersonal skills should win importance in the future. Understanding people, recognizing needs, and giving appreciation are qualities that can lead any company to success. Therefore, I would like to put my interpersonal skills in the foreground next to any professional knowledge and showcase them as my most valuable competence. The gift of listening, understanding, and deriving actions from it, is invaluable goodness. In doing so, business opportunities can be identified, escalations avoided, or circumstances improved. No methodology or analysis can replace this.

 

My toolbox

Every expert has a toolbox with a selection of different tools. Through a diverse academic and professional career, I have already been able to equip my toolbox with interdisciplinary methods and tools. I primarily use tools for funnel optimization, design processes, strategic analyses of the consumer journey, and brand positioning, as well as for the elaboration of digital campaigns. In addition, I have good skills in photography, audio and motion picture production, digital creation, social media content and strategy, design thinking and co-creation, agile working - to name a few. I am convinced that I can find a tool or method for any task in the field of marketing from my repertoire.

The quarterback

A team without leadership and a trustworthy base are weak. Teams need charismatic leaders that can lead them to the title with their example and actions. In American football, this is classically the quarterback. This metaphor can be adopted in the business world, too. Lack of leadership and a team without a leader often leads to low productivity and general demotivation. This process mostly has a direct effect on a company's balance sheet. One of my key strengths is to equalize this disposition through my actions and leadership, which often brings the team back on track. Still, I am not the traditional, hierarchical leader that gives orders from his/her Ivory Tower. I prefer to meet my colleagues at eye level. Listen, digest and act. This way of managing people has often borne fruit.

 
Mika Reuter | Account Director Digital | Duesseldorf |
Photoshop
Mika Reuter | Account Director Digital | Duesseldorf |
Lightroom
Mika Reuter | Account Director Digital | Duesseldorf |
Hub Planner
Mika Reuter | Account Director Digital | Duesseldorf |
Jira Atlassian
Mika Reuter | Account Director Digital | Duesseldorf |
Logic X
Mika Reuter | Account Director Digital | Duesseldorf |
Office 365
 

SKILLS

 
    • Strategic marketing consulting92%
    • Key Account Management 94%
    • Interdisciplinary team management88%
    • Digital campaign design84%
    • Business models and funnel optimization82%
    • UI/UX Design and Digitality87%
     
     
     
    parallax background




    I have always believed that the way you treat your employees is the way they will treat your customers, and that people flourish when they are praised
    - Richard Branson -
     

    CAREER

     

    I have been working in marketing since 2015 with a focus on client consulting and account management in digital campaigning, social media, web design, and Rx-communications. After getting into marketing in agile app development, I spent the last five years on the agency side.

    Today my focus lies in helping my clients with their challenges amongst others in funnel optimization, performance campaigns, digital creation and transformation, as well as social media strategies, user guidance in UI/UX.

    Before working in marketing, I spent a decade in the restaurant industry: as a dishwasher, kitchen assistant, bartender, and shift manager. Later, I gathered experience in recruiting for the restaurant industry. In those years I understood, how important for a brand and company, the quality of service is, and what effect working at the grassroots level has on a business. I have also been working in music production for almost 20 years and have experienced the Finnish music industry firsthand as a music producer, DJ, and artist.

    • 3/2020 - currentAccount Director

      Digitas Pixelpark
    • 2/2018 - 2/2020Senior Account Manager

      Digitas Pixelpark
    • 1/2017 - 1/2018Account Manager

      Palmer Hargreaves
    • 1/2015-12/2016Marketing Manager

      Kaasa health
    • 2006-2016Self Employed

      Three Legs Luigi
     
    Digitas Pixelpark | Account Director


    logo

    Digitas Pixelpark

    ACCOUNT DIRECTOR
    Location: Cologne
    3/2021 -

    Clients:
    Sanofi-Aventis, Pfizer Pro, Horizon Therapeutics
    Website
    • Key account and budget management as well as lateral team leadership in the healthcare department
    • Leading client consulting and campaign management with focus on Rx communication
    • Management and control of interdisciplinary client teams with responsibility for project processes and prioritization
    • Concept development, campaign planning and implementation as well as evaluation and presentation of results to both internal and external decision makers and board members
    • Budget and planning responsibility for monthly and annual budget planning for existing customers (rolling forecast and sales forecast)
    • Optimization and control of internal processes, efforts and resources: including approval and review of employee time sheets
    • Cost estimates and quotations, incoming and outgoing invoices and external ordering processes
    • Active and independent project acquisition and presentation of new marketing and project concepts to decision makers of existing customers
    • Direct reporting of work status and budget developments to the client partner of the healthcare unit
    Digitas Pixelpark | Senior Account Manager


    logo

    Digitas Pixelpark

    SENIOR ACCOUNT MANAGER
    Location: Düsseldorf
    2/2018 - 2/2021

    Clients:
    AOK Rheinland/Hamburg, The Kraft Heinz Company, Merck, R+V, Yello, Blaues Kreuz, Huawei
    Website
    • Key account management, leading customer consulting and campaign management with a focus on digital and social media campaigns
    • Management, lateral leadership and control of interdisciplinary client teams with responsibility for daily resource planning
    • Concept development, campaign planning and implementation as well as evaluation and presentation of results to both internal and external decision makers, stakeholder and board members
    • Budget and planning responsibility for annual budget planning of existing customers, annual retainers as well as FTE calculations
    • Optimization and control of internal processes and resource allocation: including approval and review of employee time recording, incoming and outgoing invoices, and external ordering processes
    • Active and independent project acquisition and presentation of new marketing and project concepts to decision makers of existing customers
    • Direct reporting of work status and budget development to the management of the Digitas Pixelpark location Düsseldorf
    Palmer Hargreaves | Account Manager


    logo

    Palmer Hargreaves

    ACCOUNT MANAGER
    Location: Cologne
    1/2017 - 1/2018

    Clients:
    Bayer Cropscience, Global G.A.P., Henkel, T-Systems
    Website
    • Customer consulting, account and project management with a focus on digital projects and campaigns
    • Planning and project management of interdisciplinary departments
    • Concept development, quality assurance and presentation of results to both internal and external decision makers
    • Budget and planning responsibility for own projects
    • Internal agency training for agile processes and gamification approaches
    • Optimization and control of internal processes
    • Direct reporting of work status and budget development to the account director as well as the division manager of the "Life Science" division
    Kaasa Health | Marketing Manager


    Download (1)

    Kaasa Health

    MARKETING MANAGER
    Location: Düsseldorf
    1/2015- 12/2016

    Website
    • Management, coordination and planning of external marketing projects in Germany, England and the USA
    • Concept and strategy planning of apps, tracking and reporting of online marketing activities as well as planning and creation of content for social media channels
    • Creation and submission of application documents for award competitions
    • Setting up social media channels for the Meister Cody brand
    • Setting up performance marketing campaigns targeting awareness and app installs
    • Planning and support of trade fair and congress appearances
    • Working in a pure SCRUM environment
    Three Legs Luigi Productions | Self Employed


    logo

    Three Legs Luigi Productions

    Self Employed
    Location: Helsinki
    3/2006 - 1/2016

    Clients:
    Superdry, Bolder Agency, Lataamo, Warner Music Group, Universal Music Group, Rähinä Records
    Website
    • Music production, sound editing and realization of music projects as well as customer acquisition and marketing coordination
    • Event management, concept planning and marketing for events
    • Over 100 composed and registered songs with 13 million verifiable online plays
    • Numerous DJ and live performances in the Finnish event, club and festival scene
     
     
    parallax background
     




    Growth always involves the risk of failure
    - Howard Thurman -
     

    QUALIFICATION

     

    I am one of the lucky people that had the privilege of a versatile, academic education. Enclosed you will find some core information about my academic career and degrees. During my studies, I already held some guest lectures at Universities in Finland and Germany. I would also like to draw your attention to the fact that before I started my studies, I had already completed practical training in radio journalism (at Laajasalon Opsito, Helsinki) with several internships at national radio stations. I have also been a tutor for freshmen at both the University of Helsinki and Bauhaus University Weimar.

     
     
    Master of Arts | Bauhaus-University Weimar


    logo

    Bauhaus-University Weimar

    Master of arts in media management
    Location: Weimar, Germany
    Grade point average: 1,9 (1 to 5)

    Master thesis:
    Influence of media usage on the willingness to pay for music titles and on the quantity of music titles purchased
    Website
    • Applied empirical market research
    • Economic theories and media economics
    • Marketing and Media
    • Media law and media management
    • Organization and networked media
    • Business administration and economics
    • Investment and financing of media companies
    Bachelor of Arts | Aalto University Helsinki


    logo

    Aalto university (former. University of Commerce)

    Bachelor of arts in marketing
    Location: Helsinki, Finland
    Point grade average: 1,7 (1 to 5)

    Website
    • Strategic marketing and competitive dynamics
    • Service marketing and management
    • Customer behavior and theories of consumer culture
    • Retailing and distribution
    • Retail business models and marketing
    Bachelor of Arts | University of Helsinki


    logo

    University of Helsinki

    Bachelor of arts in German studies
    Location: Helsinki, Finland
    Point grade average: 2,3 (1 to 5)

    Studie subjects
    German studies, communication studies ,and music studies
    Website
    • Comparative and contrastive language research
    • Language media and mass media research
    • Text linguistics (especially the language of mass media)
    • Contemporary German literature and culture (especially narrative research as well as the meaning and reception of literature)r
    • Introduction to communication research
    • Communication structures and communication policy
    • Theory of communication and publicity
     
    128

    Kick-Off-Meetings


    784

    Monthly E-Mails


    3247
    Coffee to Go Cups

    281
    Project briefs

    REVIEWS

     
    • I know Mika. He is good! You don't know Mika yet? You should get to know him and you will find out that he is good! Seriously! ;)

      Dr. Paul Marx, Assistant Professor
      University of Siegen, Germany
    • Mika has been in Finnish hip hop for ages and has produced tracks for many big names. We worked on my material between 2005 and 2008, but even 10 years later I'm looking forward to working with him again.

      Mikko Kuoppala, Artist and Head of Production
      Universal Music & Johanna Kustannus
    • Mika has performed his duties to our complete satisfaction and we have no hesitation in recommending him for a similar position. He is socially qualified and has excellent collaboration skills. He has a pleasant manner that has left a positive impression on both his colleagues and customers.

     
     

    PROJECTS

     
    parallax background
     




    Looking forward to your contact
     

    LET'S STAY IN TOUCH

    I am always happy about new contacts and would be happy if we stay in touch.

    Here are some channels where I am active.

    Give me a like, or follow me one of my profiles!




     

    +49 (0) 157 5188 4625



    mika at mikareuter.com