A CONSULTANT YOU CAN TRUST
Welcome to my homepage! I'm Mika, an Account Director with a focus on digital and online marketing, strategic marketing consulting, and funnel and business model optimization. Throughout my career, I have gained hands-on experience in various areas of marketing, such as social media, performance marketing, and Rx-communications in the pharmaceutical industry.
On this page, you'll find information about my professional background, academic career, areas of expertise, and a selection of projects I've completed. I prefer a more casual approach on this page, and believe that addressing people by their names instead of formal titles leads to a more personal and friendly interaction. I strive for a hierarchy-free work environment where everyone is treated equally, and where employees are defined by their expertise, achievements, and experience rather than their titles.
Feel free to reach out to me with any questions you may have - I'm always happy to connect and answer any questions you may have. Thanks for visiting and I hope you find what you're looking for!
Content is King, but engagement is Queen, and the lady rules the house!
- Mari Smith -
SKILLS
I have always believed that the way you treat your employees is the way they will treat your customers, and that people flourish when they are praised
- Richard Branson -CAREER
I have been actively engaged in the field of marketing since 2015, with a primary focus on client consulting and account management in areas such as digital campaigning, social media, web design, and Rx-communications. My experience in agile app development has led me to specialize in agency work for the past five years. My current focus is on assisting clients with their marketing challenges, including but not limited to funnel optimization, performance campaigns, digital creation and transformation, as well as the development of social media strategies and providing user guidance in UI/UX.
Prior to my career in marketing, I gained a decade of experience in the restaurant industry, holding positions such as dishwasher, kitchen assistant, bartender, and shift manager. Additionally, I gained experience in recruiting for the industry, which has helped me understand the importance of quality service and its impact on a business. Furthermore, I have been involved in music production for nearly 20 years and have first-hand knowledge of the Finnish music industry as a music producer, DJ, and artist.
3/2020 - currentAccount Director
Digitas Pixelpark2/2018 - 2/2020Senior Account Manager
Digitas Pixelpark1/2017 - 1/2018Account Manager
Palmer Hargreaves1/2015-12/2016Marketing Manager
Kaasa health2006-2016Self Employed
Three Legs Luigi
- Key account and budget management as well as lateral team leadership in the healthcare department
- Leading client consulting and campaign management with focus on Rx communication
- Management and control of interdisciplinary client teams with responsibility for project processes and prioritization
- Concept development, campaign planning and implementation as well as evaluation and presentation of results to both internal and external decision makers and board members
- Budget and planning responsibility for monthly and annual budget planning for existing customers (rolling forecast and sales forecast)
- Optimization and control of internal processes, efforts and resources: including approval and review of employee time sheets
- Cost estimates and quotations, incoming and outgoing invoices and external ordering processes
- Active and independent project acquisition and presentation of new marketing and project concepts to decision makers of existing customers
- Direct reporting of work status and budget developments to the client partner of the healthcare unit
- Key account management, leading customer consulting and campaign management with a focus on digital and social media campaigns
- Management, lateral leadership and control of interdisciplinary client teams with responsibility for daily resource planning
- Concept development, campaign planning and implementation as well as evaluation and presentation of results to both internal and external decision makers, stakeholder and board members
- Budget and planning responsibility for annual budget planning of existing customers, annual retainers as well as FTE calculations
- Optimization and control of internal processes and resource allocation: including approval and review of employee time recording, incoming and outgoing invoices, and external ordering processes
- Active and independent project acquisition and presentation of new marketing and project concepts to decision makers of existing customers
- Direct reporting of work status and budget development to the management of the Digitas Pixelpark location Düsseldorf
- Customer consulting, account and project management with a focus on digital projects and campaigns
- Planning and project management of interdisciplinary departments
- Concept development, quality assurance and presentation of results to both internal and external decision makers
- Budget and planning responsibility for own projects
- Internal agency training for agile processes and gamification approaches
- Optimization and control of internal processes
- Direct reporting of work status and budget development to the account director as well as the division manager of the "Life Science" division
- Management, coordination and planning of external marketing projects in Germany, England and the USA
- Concept and strategy planning of apps, tracking and reporting of online marketing activities as well as planning and creation of content for social media channels
- Creation and submission of application documents for award competitions
- Setting up social media channels for the Meister Cody brand
- Setting up performance marketing campaigns targeting awareness and app installs
- Planning and support of trade fair and congress appearances
- Working in a pure SCRUM environment
- Music production, sound editing and realization of music projects as well as customer acquisition and marketing coordination
- Event management, concept planning and marketing for events
- Over 100 composed and registered songs with 13 million verifiable online plays
- Numerous DJ and live performances in the Finnish event, club and festival scene
Growth always involves the risk of failure
- Howard Thurman -QUALIFICATION
I am fortunate to have had the opportunity to receive a well-rounded and comprehensive education. Attached you will find a summary of my academic credentials and degrees. Throughout my studies, I have had the opportunity to serve as a guest lecturer at universities in Finland and Germany. Additionally, prior to my formal education, I gained practical experience in radio journalism through training at Laajasalon Opsito in Helsinki and several internships at national radio stations. Furthermore, I have also served as a tutor for first-year students at both the University of Helsinki and Bauhaus University Weimar.
- Applied empirical market research
- Economic theories and media economics
- Marketing and Media
- Media law and media management
- Organization and networked media
- Business administration and economics
- Investment and financing of media companies
- Strategic marketing and competitive dynamics
- Service marketing and management
- Customer behavior and theories of consumer culture
- Retailing and distribution
- Retail business models and marketing
- Comparative and contrastive language research
- Language media and mass media research
- Text linguistics (especially the language of mass media)
- Contemporary German literature and culture (especially narrative research as well as the meaning and reception of literature)r
- Introduction to communication research
- Communication structures and communication policy
- Theory of communication and publicity
Kick-Off-Meetings
Monthly E-Mails
Coffee to Go Cups
Project briefs
REVIEWS
